For a Swiss online leading retailer startup in the grocery industry

E-Commerce : Increasing average basket size with Search Engine

E-Commerce Web site Search Engine was indexing products on keywords and descriptions but does not provide advanced features to sort the result by most relevant search result expected by customers.

Implement a new search engine in 3 months easy to use easy to use for Marketing and Sales people.

The challenge is also to rank product according to customers expectation.
An example : A customer searched for Milk, products which appeared on head of the search result was beauty creams. Because most occurences of Milk was described on this kind of product instead of Milk to drink.

Another expected features was to associate specific Swiss words which was not by default in product description like “Papier Ménage” commonly used in Swizterland for “Essuie-Tout”.

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