The watchmaker was using an in-house ECommerce site to sell its products.
The platform was not satisfactory to reveal the artistic potential, offered limited product information, videos and images were not up to date and were not adapted for the Internet.
- Implementation of a global ECommerce in 35 countries, in 11 languages and in 4 distribution zones.
- Implemented a content management system (CMS) adapted for the artistic needs of the Digital department.
- Have product and media information up to date and in the right format for publication on the Internet and other channels.
- Manage the dependencies with the ERP while keeping flexibility on the development of the Digital front.
- Diagnosis, needs analysis and management of the call for tenders.
- Supervision of digital and technical teams (internal resources and offshore provider in India).
- Ensure data consistency between Master Data Management (MDM), Product Information Management (PIM), Media Management (DAM) and Content Management System (CMS).
- Monitor and report on the project to ensure return on investment.
- Guide the change management and supervise the training of internal teams.
- Project delivered on time and on budget.
- Over 10 watches sold at Christmas 2015 in the US, no ECommerce sales had been made in this country before.
- Trained and autonomous teams to use the digital platform.
